1,000 True Fans

Tune Your World's marketing strategy is based on the premise that every artist needs to connect with 1000 True Fans as defined by Wired Magazine editor Kevin Kelly who writes:

"The Long Tail is a decidedly mixed blessing for creators.  "Individual artists are overlooked in the equation. The long tail does not raise the sales of creators much, but it does add massive competition and endless downward pressure on prices. Unless artists become a large aggregator of other artist's works, the long tail offers no path out of the quiet doldrums of minuscule sales."

"One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply:"

"A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living."

"A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can't wait till you issue your next work. They are true fans."

"Assume conservatively that your True Fans will each spend one day's wages per year in support of what you do. That "one-day-wage" is an average, because of course your truest fans will spend a lot more than that.  Let's peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks."
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Fans For Life

Our entire suite of digital media marketing tools are designed to help you become engage your own 1,000 True Fans'. Fans For Life. We'll help you to connect directly with your most passionate fans, and reward these fans with exclusive services. We'll invite your core audience into your online Fan Club, offering new products in between releases and tours. Our approach to micromanaging your online presence can prolong your career as a musician.

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